Monthly Archives: September 2011

We now run several hundred ad campaigns for brands including Apple, Nike, Microsoft, Disney and Oxfam. Our goal is to display the most relevant and best performing campaigns on each and every page that features Respond. But how do we decide which … Continue reading →

It’s interesting to see the latest news from Microsoft about Bing, and the launch of what they are calling ‘Action Buttons.’ Sound familiar? Here’s the announcement: Helping you get things done faster is a big focus for us at Bing. … Continue reading →

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Respond is built to be simple for publishers to use. You just register, add the code or use our WordPress Plugin, and that’s it. From that point onwards we serve call to action buttons that are relevant to your content. … Continue reading →

One of the things I love about writing articles is the comments and discussion they provoke. I recently wrote a piece for Affiliates4U about banner CTRs being in terminal decline for various reasons to do with banner blindness and ad … Continue reading →

This is the world’s first banner ad. It was created in 1994 for the telecoms giant AT&T in the US. It ran on a site called Hotwired, and was designed to slot into a vacant space to the right of … Continue reading →