Monthly Archives: December 2011

Wow – what a year! We began 2011 with three audacious assumptions: publishers would add Respond; advertisers would use Respond to promote their brands; and consumers would click Respond call-to-action buttons. Happily we were right. Over 2,000 publishers have added the … Continue reading →

When Facebook’s ad representative, Brandon McCormick, was asked recently about the company’s advertising strategy he said, “We want a solution that’s going to work for people, we don’t want it to be interruptive, but we want it to be effective … Continue reading →

The most recent Google/Doubleclick research reveals the average CTR for display ads is 0.07%. This is an industry wide problem. Facebooks ads fare even worse, with an average 0.05% CTR according to a report this year by WebTrends. The problem … Continue reading →