Monthly Archives: May 2012

“When you can do the common things of life in an uncommon way, you will command the attention of the world.” – George Washington It’s never been harder to get attention. Every day we all deal with a tidal wave … Continue reading →

As you may have seen today on BrandRepublic or MediaWeek, Trinity Mirror plc, one of the UK’s largest newspaper publishers, has added the Respond call to action button to their national portfolio of digital sites, which includes the Daily Record, … Continue reading →

Our Chairman, Tim Brooks, and I recently did an interview with Patrick Smith of TheMediaBriefing. Read the full article here, or click the image above to watch the video on YouTube.

When I meet new people for the first time one of the first questions often goes like this: “But what are you doing about mobile? Soon everyone will access the web using only mobiles or tablets…” which is only a … Continue reading →

During this past week we’ve welcomed three new great people to the team here at Respond. All are London based and have many years of experience in digital advertising sales between them at publishers including the Guardian News & Media, … Continue reading →

I recently did an interview with ExchangeWire. Here’s a preview: Your company, Azullo, launched Respond to combat “banner-blindness”. How does your solution address this issue? It’s no secret that display ad CTRs are falling through the floor. Eye-tracking studies by … Continue reading →