Respond is designed to do much more than just deliver a commercial. Instead, when users click a Respond call to action button, they can instantly interact with quality brand content that is designed to be engaging.
It’s hugely effective at a time when ‘banner blindness’, falling CTRs, and consumer resistance to interruptive ads are all putting pressure on advertisers to add value.
And as the video above illustrates (via Content Marketing World), it’s not a new idea. Content marketing has been a trusted way to build a great brand for decades.
We’re happy that Respond is now part of the story.