The Respond Blog

Ads as Content

“The shift from ads as commercials to content is happening, and I see more and more companies discovering subtlety and beauty sell better than overt pitches.”
- Josh Constine, TechCrunch

About Guy Cookson

Guy Cookson is the Co-Founder of Respond, which gives advertisers a simple way to amplify the impact of digital advertising campaigns with in-content brand engagement, and offers premium publishers incremental revenue without compromising user experience. Follow Guy on Twitter.
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