A new MediaMind report landed in my inbox today: ’5 Ad Formats that make a Difference for your brand.’
It makes for an interesting read, as it gives an short overview of each format: the Sidekick (“elegantly pushing the publisher content aside”), Pushdown Banner (“pushes down the publisher’s content”), Homepage Takeover (“an impactful branding experience”), Messeger Ad (“Tiny but enormously effective”) and Video Extender (“too cool to ignore”).
And the format they used to get me to click from the email through to the report in the first place?
A call to action button of course.
